Susan Scheele, Senior Buyer at Isis Maternity, comments in a Boston Globe article on locally-grown stroller company, UPPAbaby, and the impact stars have had on their line.
They have gifted “UppaBaby strollers to actresses like Brooke Shields, Tori Spelling, and Denise Richards. (Ben Affleck and Tom Brady have also received strollers from the company, gratis.),” according to the Globe, and “paparazzi photos of celebrity moms using the strollers, it turned out, had even more impact than print advertising.”
For the full article, go to boston.com.